One might think that all the possible ways to advertise have been explored. After all, what else could companies put a logo on? Obviously, though, for those of us here in the States, advertising is showing no signs of slowing down.

For example, recently the NBA has broken a big taboo and decided to sell the space on the player’s jerseys. That’s right, now you are not only rooting for Cleveland, you also rooting for Coca-Cola, Downy, and/or Rice-a-Roni.

Mobile advertising is an extension of this relentless need for companies to fill all and every available space with images of their brands and slogans. If you haven’t seen mobile advertising in action then you first need to stop living on the moon and second you need to take a quick look around because it feels like it’s every where.

If you didn’t know, mobile advertising is best exemplified by those big trucks that have billboards on the back of them. No, not trucks hauling something else with a big sticker or something on the side of their box or container, but a truck that’s specifically designed to haul around a huge sign and only a huge sign.

The idea is that it gives a company an advantage over typical advertising methods. With a newspaper or magazine, you can simply turn the page or throw the publication out. While a billboard is only visible for a few seconds before you pass or ignore it.

With mobile ad networks though, if you are caught in traffic, you may have to look at a 10 foot high box of fast food french fries. The idea is to expose you long enough to their product that your mind short circuits and has no choice but to stop at the nearest restaurant and super size yourself.

Advertisers also like it because it is typically less expensive than billboards. By most estimates, a billboard can cost a company about $8,000 for a months worth of exposure. For that same length of exposure though, a mobile advertising unit might cost somewhere around $4,000.

Of course, there’s concern that because these mobile advertising trucks do nothing but pump out exhaust, they are damaging to the environment. Obviously, companies are sympathetic to this if only because they realize it affects their public image. More and more you’ll see bi-fuel and hybrid trucks out there. After all, this “in your face” advertising is too valuable to not do.